Selling art, made easy.
Art in Res is a web-based platform for artists to showcase and sell their art. It has made art accessible to a diverse audience by incorporating convenient payment solutions. After two years of dormancy, Art in Res found a new champion in an entrepreneurial visionary eager to revitalize it. In this design sprint, the focus was squarely on the artists and their user experiences, with a mission to streamline the process of selling their work. This project was all about infusing fresh life into Art in Res, transforming it into a dynamic digital space that empowers artists to thrive.
It’s time to rise and shine!
Role
UX Designer
Duration
3 Weeks
Client
Art in Res
Project
Feature Redesign
Tools
Figma
Maze
Notion
Team
Amina Hatfield
Kayla Jackson
Zena Dambaeva
Focusing on the artist.
Embarking upon a comprehensive research journey, the exploration dove deep into the world of Art in Res—a world primarily inhabited by the dedicated artists. This search unearthed a clear pathway to enhance the existing Art in Res experience, broadening the team's comprehension and revealing essential improvements awaiting implementation.
Who IS the artist?
We set out to truly understand our users, engaging in meaningful conversations and immersing ourselves in their world. Through these encounters, a vivid character began to emerge—one that embodied the hopes, dreams, and behaviors of our diverse user base. This newfound persona became our guiding star, illuminating the path to our shared goals, unveiling their unique needs, and inspiring creative solutions to their challenges.
Manages their own art business.
More art-minded than business-minded.
Wants simplicity in an art marketplace.
Drawing inspiration.
Platforms like Artsy and minted, places where artists can showcase and sell their art, drove a major part of the design process along with user insights.
The dating app Hinge was another inspiring consideration while ideating a process for artists to customize their profiles.
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Commission an artist.
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Commission artwork.
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Upload artwork.
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Display artwork.
Pen to page.
Early ideation and sketching focused on the beginning of two user flows, as well as the introduction to a new feature the client had interest in. The objective was to ensure the flows stayed consistent with the user that would be utilizing it.
Multiple artists expressed that they enjoyed a service that Art in Res previously performed called a Studio Visit. Art in Res would visit the studios of their artists, and create curated content to include on an artist's profile page.
If Art in Res is going to grow as a platform, performing these visits would become increasingly difficult and strenuous on company resources. So, the next best solution was giving the artist the ability to build it themselves.
Our client mentioned their desire to take inspiration from modern dating apps. Ones that allow their users to follow prompts that the platform provides to build a strong artist’s profile.
Its the little things.
User feedback led us to make a multitude of small changes to the interface and hierarchy. For instance, having a headline with the given question added more context to the artist’s profile page.
Multiple users expressed in interviews that most of their work on Art in Res is done on a mobile device! We wanted to make sure there was a good idea of what that might look like for those users.